As a Surrey marketing agency we realise that, in this day and age, everyone seems to be online. Competition is on the rise and it can be hard to know where to start in order to get the word out about your business. We’ve come up with 5 things you can do to get your business seen.
Search engine optimisation determines where your website ranks in search results. Having a website is pointless if you’re buried in the search results and no one can find you. Because let’s face it – does anyone really click on the second page of search results? As a Surrey marketing agency that specialises in SEO, our aim is to get you on the first page of search results, ideally in the top three. This will maximise the chances of your business being seen. So how can you increase your ranking? A great quick and easy way to boost your search engine ranking is to write blogs centered around keywords. Using tools like SE Ranking and Google Trends, you can determine which keywords web-searchers are searching for that relate to your business, and target blogs around these keywords.
Encourage reviews from existing customers
70% of customers read reviews before making a purchase, and the mere presence of reviews can influence their buying decisions. Therefore, by having customer reviews you are establishing credibility and facilitating trust with your customers. Writing reviews can also boost your SEO. Search engines love frequently updated, relevant content and that’s exactly what a review is! Reviews are also likely to contain keywords and this could boost your ranking for those terms.
Enter business awards
As a Surrey marketing agency we recognise the value of entering business awards. Not for the glory or bragging rights, but to know that you’re doing a good job. As a bonus, if you win or get shortlisted – this will get lots of publicity for your business and is a great way to get seen. It will help to benchmark you against your competitors and comes with accountability and trust.
Make your website mobile friendly
Mobile traffic has increased by 222% in the last 7 years. That’s why it is more important than ever to make sure your website is mobile friendly! If your website doesn’t support mobile users, you are missing out on a huge network of people you could target.
A great way to get your business seen is to partner with influencers who have a large following. Makeup company e.l.f. dubbed their ‘Poreless Putty Primer’ as the “primer that broke the internet”, as shortly after Jeffree Star gave it his stamp of approval it repeatedly sold out as shoppers rushed to snag this product.
Add a call to action
Make it as easy as you can for people to learn more about your company or get in touch with you. People have very short attention spans, and if it’s a struggle for them to find what they’re looking for they may get frustrated and just leave. Add a call to action at the end of emails and the pages on your website.
Contact Us – Surrey marketing agency
Thunderbolt Digital is an award-winning Surrey marketing agency. We’re only a phone call away from improving your online marketing campaign or web design! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.