Lockdown may seem like the end for some businesses now that they can’t sell their items that they would normally sell in store. But this isn’t always the case. As a digital agency in Surrey we have seen lockdown has present the opportunity to adapt to the situation. Online selling has become the norm for most people, mainly due to the fact that buying from amazon and having it arrive the next day is so simple, why would you go elsewhere? But there are ways that you can market yourself online to get in front of the competition.
Shopping campaigns are a great way to get your ads in front of exactly the people that are searching for them. They are more likely to result in a conversion as you can add extensions for prices and further details about the products to entice viewers to buy them. You can upload your products straight into google shopping so you don’t have to spend extra time creating them.
Platforms that display your brand and it’s products are a great way to boost sales of your products. Posting about new products or offers allows your customers to engage with your brand. This often results in referrals to friends and family, and increases your following. This in turn boosts your brand loyalty, leading to an increased level of sales.
Lockdown isn’t an overnight phenomenon. And SEO isn’t a quick fix; it takes time to increase your rankings. Lockdown is a great time to start from scratch. Start writing blogs and focus on the keywords that you are looking to increase. Try to update your meta descriptions and page titles too. All of these factors will place you higher up on the Google search results, leading to more sales.
Email marketing is a great way to market your products. If you think it’s a thing of the past that won’t work, think again. It enables you to contact current, previous and potential customers who have already shown an interest in your products or services. It enables you to stay at the forefront of their mind. This audience is already warmed up, and they will likely be easier to convert than someone who has never heard of your product or service before. You can send personalised, targeted emails straight into their inbox. Use this to your advantage. For example, if someone added items to their basket but didn’t checkout: send them a follow up email. Send out unique discount codes every now and then to reward your frequent shoppers. Offer excellent after sales support. By engaging with your customers and creating a relationship with them, you’re also increasing the chances of repeat purchases and converting them into loyal customers.
Contact us – Digital Agency Surrey
Thunderbolt Digital is an award-winning digital marketing agency in Surrey that specialises in web design. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.