A marketing strategy isn’t always simple, sometimes it requires a lot of thought and understanding of the product or service, in order to target the right people. As a digital agency in Surrey, we do this on a daily basis. The best way to do this is simply – make a plan. And never skimp on the details, always put the work in and don’t cut the corners, 




Who is your target audience? This is something you need to know in great detail. One way to do this is through creating personas. Make a person that is your target audience. Choose their age, marital status, their job, their aspirations and motivations; you can even find a random photo online and give them a name. Create something to work from. Then when you move on to make your ads, you can visualise your person and think, would “susan” click on the ad, would she want to know more? If the answer is no, then you know you need to change the ad.




Your audience greatly determines the platforms you advertise. Based on the age and demographic of your audience, a particular platform can be more successful than another. For example, if your audience is between the ages of 15-21 and keen on fashion, using Instagram and TikTok can boost the range of your ads. You could even approach influencers to promote your product or service. However, if your audience is aged 40-55 and looking for gardening products, you are better off targeting Facebook. Google ads can also be used. These are more widely approachable to all ages, as the vast majority of the population use Google daily. This can be made to be search term relevant with keywords to target those in the market for your product. 


Outcome – what are you trying to achieve? 


Depending on what you are wanting to get from your ads, there are different routes to take with your strategy. A need for brand awareness is targeted through impressions, a need for more conversions can be done through target return on ad spend. If you are trying to maximise consideration then you can target for click throughs. With these outcomes you can achieve your objectives, whether it be more sales, visibility or more. These can be targeted for in your Google ads editor. 


Contact The Expert Digital Agency In Surrey:

Thunderbolt Digital is an award-winning digital marketing agency in Surrey, and we’re only a phone call away from improving your online marketing campaign or web design! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we can’t wait to hear from you.