Setting up your own marketing campaign is a lot easier than you may think. Our digital marketing agency is based near Guildford, Surrey, and we have compiled 6 simple steps to set up your own marketing campaign.


What’s the plan?

Ever heard the saying, “Failing to plan is planning to fail?”. Before you set up your own marketing campaign, make sure you have a plan in place. Take a step back. What are you trying to achieve? Get a plan in place of what you would like to achieve with the ads, how long you intend to run them for, and on which platforms. Creating a marketing calendar outlining all of these points is a great way to stay organised and keep track of exactly what is occurring, and when.


Know your audience

Defining your audience and knowing who you are trying to reach is absolutely crucial for the success of your marketing campaign. Look at your product or service. Who is interested in it? What do your audience like? Which platforms do they use? What will appeal to them and capture their attention? 


What are you trying to achieve?

Set your campaign goals – what do you want to achieve from the ads? Is it reach or brand awareness? Engagement? Conversions? Once you know what you want to achieve, you will be able to create your ad.

Set your budget

This step is fairly simple. Set your budget for the ad. Do you want to set a budget per day or for the lifetime of your ad?


Get creative

Here’s the fun part. Actually creating your marketing campaign. Use all the above info to write the ad copy that will appeal to your audience. Then decide on the visuals. Will you be using a single image, a carousel of different images, or a video? What will be the most eye-catching and capture your audience’s attention?

Monitor, review and adapt

Now is the time for learning. Review the performance of your ad. Take advantage of all the tools you have at your fingertips, like Facebook ads manager, and ask yourself the following questions. Are you spending your budget efficiently? How many people did your ad reach? How many people engaged with your ad? Are you achieving what you wanted to from the ad? Are you targeting the right people, or do you need to define your audience more? Effectively reviewing the performance of your ad is crucial so you can learn what went well, what could have gone better, and how you would improve next time.


Contact us – Digital Marketing Agency near Guildford

Thunderbolt Digital is an award-winning Surrey marketing agency. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email – we can’t wait to hear from you.