No doubt you’ve already begun to either plan or dread the upcoming New Year and any subsequent resolutions you might make. Of course, as something embedded in our culture, they tend to be something we don’t think about much, but did you know that you can apply the same resolutions to paid search in Surrey and your business that you apply to yourself? How, you wonder? Read on and see!
The old adage is “quality not quantity” and this is definitely the case when it comes to paid search. Sure, you could spend way more than you need to and cast your net wide in order to get as many eyeballs as possible on your site, but is it really worth it? Cut down that bloated keyword list and think about which ones are the most worthwhile. The keywords that offer the most value for your brand are the ones you should be focusing on to help trim up your list!
Who doesn’t want to save money when it comes to your business? But you don’t just want to spend less in general in case that also decreases the effectiveness of your paid search strategy! Of course, once you cut down on your “junk” keywords mentioned above, you’ll start to see an increase in savings, making this a great place to start. A less obvious way to save money in this area is by increasing the conversion rate on your site; you may not think these two things are connected, but the more people who click through and then spend money (or take whatever your desired action is) each conversation actually ends up costing you less. To put it plainer, if you spend £100 on a PPC campaign and 4 people convert, each one has cost you £25. However, if you spend the same amount but work on your landing page to increase conversions leading to 10 people doing so, then each conversion only costs you £10! A saving in disguise, but a saving indeed!
Spend More Time With Loved Ones
Running a business and overseeing marketing can take up an awful lot of time, leading to overtime and “little bit extras” here and there that all add up to take away time from those most precious to you. All types of marketing needs to be monitored in order to be kept on top of to ensure that they’re remaining effective and value for money – something else which can eat into your time! So, what to do? Well, outsourcing an expert digital agency is a great way to take some of the stress off of you so you can both attend to more urgent matters in your business and make sure that your time at home is actually spent with your loved ones instead of checking up on your business!