Is a responsive website design essential for your business?

What device are you using to browse this website right now? Are you using a desktop, laptop, tablet smartphone or perhaps you’re using a Kindle? It could be any of these, right? This is the reason we have so many clients who ask us to design and develop their websites with a responsive website design. 

What is responsive website design?

Responsive web design is the method of designing and creating websites so that they may effortlessly adapt to, and work on a variety of devices and screen sizes. 

Given the popularity of smartphones and tablets, mobile devices now account for a sizable amount of web traffic. Your user experience is improved with a responsive design, that makes sure your website is accessible and usable on these smaller screens.

What does this mean for your business?

You can not afford to lose valuable leads due to a non-responsive design. Responsive websites offer a constant and optimized user experience, regardless of the device being used. The ease with which users may access your content and navigate your website increases their engagement and more importantly, boosts conversion rates.

Responsive website designs also have a faster loading time. This can have a positive knock-on effect of improving your SEO (Search Engine Optimization), and even increasing social media sharing. People love sharing interesting information and products on social media. A responsive website is simply more shareable and therefore more likely to go viral. Let’s face it, content that is easy to use and looks attractive on users’ devices is more likely to be shared.

Another great reason why our customers want mobile-friendly websites is that search engines like Google also prefer them, so they prioritize them in search engine results pages (SERPs), and this leads to increased organic traffic to their site. Better SEO (Search Engine Optimization) rankings, are a really good reason why you might want to make sure your website is responsive. 

There are always going to be new devices with varied screen sizes and resolutions coming into the market and it’s so important to make sure your website is developed with the right coding to ensure an adaptive user experience. The goal is to keep your users on your site and increase conversions, rather than increase your bounce rate with an outdated, unresponsive website that will deter your customers from sticking around to find out what you have to offer them. 

I hope this has given you some insight into why in today’s digital environment, responsive website design is so important. What else would you like to know about designing a responsive website? Leave us a comment below.