The power of branding is the ability to influence behaviour. A company with a strong brand strategy will attract more attention, word-of-mouth marketing, and get more sales. But how can you tap into the power of branding? As a Surrey marketing agency that specialises in web design and branding, we can help organisations establish a strong brand image, good reputation and encourage customer loyalty.
With branding, consistency is key! Research shows there will be 5-7 brand interactions before a consumer remembers a brand. To encourage brand awareness make sure you have integrated marketing and branding campaigns across all the social media channels you use. Any document you create, whether that be business cards, social media posts, or your logo & web design – the colour scheme and imagery must be consistent. Consistent branding across all channels can increase revenue by 23%.
A strong brand strategy will lead to brand recognition, which is crucial for a successful business. Consumers are much more likely to choose a brand they recognise rather than one they know nothing about. Branding makes it easier to acquire new customers and helps get word of mouth referrals. Take Apple for example – they are known to have a strong brand image and well-established customer loyalty. Their marketing and branding strategy is so effective that a lot of Apple’s customers are fiercely loyal to the brand. Some of them would never convert to another brand or buy from any other technology company.
We specialise in web design in Surrey so we know how important it is. A good web design influences whether consumers will stay on your website and learn more about your company, or leave and turn to a competitor’s site instead. Having a strong and relevant logo will lead to people recognising your business. But beyond just a memorable logo, your web design sets an expectation for your customers of what they can expect from your company.
People mistrust websites with poor web design. A study found that 94% of comments regarding mistrust of websites were aimed at design rather than overall content. That’s a scary number. So having a strong web design will facilitate trust between your brand and your consumers, and give you credibility.
Contact Us – Branding and Web Design in Surrey
Thunderbolt Digital is an award-winning Surrey marketing agency, and we’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email firstname.lastname@example.org – we can’t wait to hear from you.