For any small business, no matter whether you are a photographer, store owner or anything else, a great website is essential. Perhaps you are looking to build a new website? You may also be wishing to make your current website more effective. Whatever the case, as specialists in web design Guildford, we have put together these 5 essential tips to help your small business website tremendously. 

Choose a Good Domain Name 

A good domain name will often serve as the entry point to your website. You will want to make a good impression in order to aid usability and for SEO success. When you select your business’s domain name, ensure that it is easy to spell and as short as possible. If possible, you will also want to try and avoid numbers and hyphens. Also ensure that you have researched the domain name to make sure it hasn’t already been taken. 

Include a Clear Business Description 

When a user goes onto your website, they should quickly be able to understand who you are and what you do. To do this, ensure that your main homepage banner and subsequent banners illustrate your services clearly. You will also want to make sure that your homepage has an introductory text blurb towards the top of the page, outlining what you do. 

Choose the Right CMS for You 

Content management systems (CMS) are software programs that allow you to create digital content. A good CMS will help you manage your website in an easy way. There are many different CMSs on the market. However, for smaller companies, you will want one that is cheap and easy to use. For example, WordPress is the world’s most popular CMS. It is very cheap on the basic level and gives you access to many different page designs and useful plugins to help your websites’ functionality. 

Optimise Your Website 

SEO refers to the practice of optimising your website so that it can be indexed and ranked appropriately on search engines online. If a search engine such as Google can see that your website is coded well, fast and relevant in terms of keywords, it will be ranked higher on results pages.

Create Regular Content

Another great way to boost your website’s SEO as a small business is to write frequent content in the form of blog posts. Fresh content that is relevant to your audience will give people a reason to revisit your website again and again. Another form of content that can be great to include on your website is testimonials. These are a great way to build trust with your audience. 

Get In Contact – Web Design Guildford

From website design to SEO, we offer a variety of different marketing services and our in-house team can help with your marketing endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at – we are always happy to help.