Thunderbolt digital is a full service digital agency that excels in many forms of online marketing, including web design Surrey. Cloud computing is a general term for the delivery of hosted services over the internet, making the storage and distribution of data easier. It is revolutionising online marketing.
Cloud computing offers many benefits, including access to multi-device support, low cost efficiency and increased security. The main selling point of “the cloud” is that it allows marketers to upload files and data that can be accessed from any device anywhere in the world. This efficient way of file sharing offers new ways for companies to function, especially when considering the new trend of BYOD (bring your own device) in the workplace.
Another benefit for online marketers and web design Surrey is that it is more affordable to use cloud computing than typically traditional methods, mainly because spending a lot of money and time on infrastructure is no longer necessary when implementing a marketing strategy. Everything is made available to you, making it definitely worth the small subscription fee.
One of the main challenges of cloud computing, however, is that it’s flexibility is dependant on the storage of data and processing it in one location (beyond the control of your business). Considering this, it is important that you select a vendor with care, as the last thing you want to do is expose data to the possibility of a security breach.
It is predicted that by the end of 2016, over a third of the world’s digital data will be stored on the cloud. By 2020, Forrester has predicted that the traditional method of using local client-installed program will have been abandoned almost completely.