Choosing a web design agency is a crucial decision. It can significantly impact your online presence and business success. Our digital marketing agency Guildford team has banded together to share with you our thoughts on choosing a team to work on your website. Here’s what we suggest you consider before investing:

Experience and Expertise

An outstanding portfolio speaks volumes about an agency’s expertise and experience. Look for a digital agency with a portfolio that showcases creativity and proficiency. You can see an example of a successful local web design project here, for Elphicks Department Store in Farnham, Surrey.

Business Understanding

The best agencies will take time to learn your business and target audience. Understanding your goals and challenges allows the agency to tailor their approach. This means they can create a website that serves your specific needs. This could be creating an E-Commerce website, landing pages, or integrating live chatbots.

Clear Communication

Clear and consistent communication is the foundation of successful collaborations. If you’re going to be working with a digital agency for a while, you need to know both parties can communicate effectively. Understanding their processes ensures that you stay informed throughout the design process.

Testimonials That Speak For Themselves

The experiences of previous clients offer valuable insights into an agency’s reputation. Seek out client testimonials and online reviews. This allows you to understand how they collaborate with clients, deal with challenges, and deliver on promises.

Clarity with Pricing

Clarity on project scope and pricing is essential. Opt for an agency that provides transparent cost estimates and ensures that there are no surprises down the road.

A Proficient Website

It sounds simple, but a good web design and digital marketing agency will have a good website. If it isn’t responsive, up-to-date, or fast-loading, exit the website and look elsewhere.

Content Management System (CMS) Integration

Integrating content management systems will empower you with the ability to update and manage content. This can include WordPress, Joomla, or Drupal. A number of plugins can offer SEO-friendly features and out-of-the-box solutions.

Technical Knowledge

In the dynamic world of web design, technical skills are vital. Ensure that the chosen digital marketing agency has an understanding of the latest design technologies, coding languages, and responsive design principles. This will ensure they will create a website that is both visually appealing and functional.

Customisation Ability

A cookie-cutter approach won’t do justice to your unique brand. Look for an agency that values customisation and creativity, aiming to build a website that not only aligns with your brand identity but also stands out in a crowded digital space.

Branding and Graphic Design

If you want to dive a little deeper than a customised website, many agencies offer total company branding. This can include logos, banners, and graphics tailored just for you. 

SEO Savviness

A good level of understanding of SEO is crucial for a website’s success. Inquire about the agency’s approach to SEO and how they integrate best practices into the design process to enhance your website’s visibility.

Analytics Integration

To keep up to date with how your website is performing, analytics will offer all the insight you often need. Agencies can integrate analytics tools such as Google Analytics to track website performance. This means you can draw conclusions from user behaviour, and other relevant metrics.

Training and Support for You and Your Team

Good agencies will provide training for clients on how to manage their websites. Any large updates will be done by the agency.

Post-Launch Support

A website is a dynamic entity that requires ongoing support. We suggest choosing an agency that offers post-launch support and maintenance services to keep your website secure, up-to-date, and functioning optimally.

Working With Us

By offering a set of services such as those listed above, a web design agency can meet the diverse needs of clients. At Thunderbolt, we pride ourselves on creating visually stunning websites while providing ongoing guidance. Pairing responsive websites with our marketer’s SEO knowledge allows for optimal website performance.

Contact Us – Digital Marketing Agency Guildford

Choosing a digital marketing agency is an important part of growing a business. By focusing on the above, we are sure you will navigate the process confidently. For more information on working with a digital marketing agency call us on 01252 413757 or email You can also visit our website here: