As lovers of all things digital, the team here at Thunderbolt Digital are always keeping our eyes peeled for the latest web design in Hampshire, as well as current trends and top tips to share with our clients, so that they can get the most out of their websites! Our skilled designers and web developers know that any changes to best practice are of the utmost importance and can heavily affect websites, either for the better or worse and as such, this is something we know we need to keep ahead of, including how web design can affect mobile browsing habits.
Your web design in Hampshire team wants to share some important criteria with you. Following Mobilegeddon of last year, we know that Google’s search engine rankings are affected by whether a website is mobile responsive or not – so this is a must! But this alone is not enough – mobile users can be impatient, and if your site takes too long to load, they may simply back out and visit a competitor’s webpage before they even have chance to be wowed by your beautiful design; studies have found that as many as 40% of users will abandon a website if it takes more than three seconds to load so for those of you who want to make a good impression, time really is of the essence! Conversely, it takes a customer ten seconds to decide if they’re going to stay on your website or not, and once a visitor has been there for 30 seconds, the likelihood that they’ll return later greatly increases meaning that you need to find a way to properly balance load time with captivating design on your website, in order to maximise potential conversions.
Another factor to take into consideration is how large your site pages are, and how much data they will consume when being viewed on mobile devices – users who are on metered connections and limited plans will want to use as little data as possible, and will not be happy with loading bloated pages that suck up their data in the blink of an eye. We’ve seen an increase in the average page weight year on year, and the increased use of images and videos means that this looks set to continue, but this doesn’t mean that you shouldn’t try and keep your pages as trim as possible, which can help reduce loading speeds and keep potential clients happy instead of frustrated.