When searching for professionals to assist you with web design in Surrey, you’ll undoubtedly come across many talented individuals (such as those in the Thunderbolt Digital team!), but you may sometimes end up feeling that they are speaking a different language to you! Designers can sometimes get caught up in their work, and can end up using web design jargon without realising it, including these examples that we covered in a previous blog. Of course, you shouldn’t be afraid to ask for clarification, but it makes things a lot easier (and will impress your designers!) if you already know what they’re talking about, which is why we’ve gathered together some more of the common terms you’re likely to hear them use!



Don’t worry, your web designers aren’t trying to hassle you about payment protection insurance! In the design world, PPI stands for “pixels per inch” and refers to the resolution of images used on your site, which is measured by how many pixels are in a square inch of your screen/any digital space. You may also hear about DPI  (“dots per inch”), which a similar concept for printed media, and is instead measured by how many physical dots are printed per square inch. In both cases, the higher the number, the higher the clarity of the image in question.



This term may sound completely unfamiliar to you, but you’ll have actually seen instances of this everywhere! A favicon is the little image that appears in open tabs next to the name of the webpage you’re visiting – you’ll notice that the one for Thunderbolt is, obviously, a Thunderbolt!



RGB (red, green, and blue) and CMYK (cyan, magenta, yellow, and key) are colour models which are used to create a variety of hues for images. RGB is used for digital work, and CMYK is used for physical printing, so you should mostly hear web designers talking about the former, though conversations will need to be had about replicating designs made with RGB if they are to be printed in CMYK, to find good colour matches and substitutes.


The team at Thunderbolt Digital can offer you professional web design in Surrey at a reasonable price, thanks to a team of designers and developers with plenty of experience in liaising and chatting with you about your project – minus the web design jargon! Call us on 01252 413 757 to see what we can do for you and your business today, or email howdy@wearethunderbolt.com to arrange a meeting.