Thunderbolt Digital are professionals who specialise in web design Surrey, and as such know the components we should and shouldn’t see on a site if it wants to be successful. Of course, if visitors don’t actually stick around to look at your site then your chances of gaining leads or customers is already plummeting, which is why bounce rates are such an important metric to measure. If you notice that your site has an unusually high bounce rate, then you might want to consider what elements of your site could be driving people away. The four key areas your should look to first are as follows:
Design
First impressions are everything, and your site needs to be appealing to keep users from leaving! Unattractive or outdated design can drive visitors away, so focus on creating engaging design and content. Also be wary of whether your site looks legitimate; certain design elements can look ‘dodgy’ or make visitors think that your site is a scam, which will have them back out as fast as they can.
Navigation
Simple and intuitive navigation is a must for any website! Poor navigation can let down an otherwise well made site, and cost a company more than they’d care to know about in lost leads. Remember, if users can’t find where they want to go then they’ll simply leave! With this in mind, make sure to always test out your site’s navigation, to make sure that it’s easy to use and isn’t in danger of driving away potential customers.
Readability
Users don’t want to stick around on a website that overwhelms them, or requires squinting! Use fonts that are easy on the eyes and copy that is easy to read but not dull and lifeless. Don’t make your homepage (or any landing pages) too text heavy – instead make use of pictures, white space, subheadings, and bullet points.
Speed
As always, ensure your site loads quickly! Internet users have little patience for slow loading sites, more so when browsing on mobile devices, and can abandon your site if it takes more than three seconds to load!