Thunderbolt Digital are professionals who specialise in web design Surrey, and as such know the components we should and shouldnβt see on a site if it wants to be successful. Of course, if visitors donβt actually stick around to look at your site then your chances of gaining leads or customers is already plummeting, which is why bounce rates are such an important metric to measure. If you notice that your site has an unusually high bounce rate, then you might want to consider what elements of your site could be driving people away. The four key areas your should look to first are as follows:
Design
First impressions are everything, and your site needs to be appealing to keep users from leaving! Unattractive or outdated design can drive visitors away, so focus on creating engaging design and content. Also be wary of whether your site looks legitimate; certain design elements can look βdodgyβ or make visitors think that your site is a scam, which will have them back out as fast as they can.
Navigation
Simple and intuitive navigation is a must for any website! Poor navigation can let down an otherwise well made site, and cost a company more than theyβd care to know about in lost leads. Remember, if users canβt find where they want to go then theyβll simply leave! With this in mind, make sure to always test out your siteβs navigation, to make sure that itβs easy to use and isnβt in danger of driving away potential customers.
Readability
Users donβt want to stick around on a website that overwhelms them, or requires squinting! Use fonts that are easy on the eyes and copy that is easy to read but not dull and lifeless. Donβt make your homepage (or any landing pages) too text heavy – instead make use of pictures, white space, subheadings, and bullet points.
Speed
As always, ensure your site loads quickly! Internet users have little patience for slow loading sites, more so when browsing on mobile devices, and can abandon your site if it takes more than three seconds to load!