At Thunderbolt Digital, we know all about the various tricks and trades of the industry, and also know a thing or two about good web design in Guildford, Farnham, and Aldershot! The best web design is all about blending looks with UX (user experience) to provide the most comfortable user journey possible. Sometimes it can be all too easy to get carried away with certain visions or ideas and neglect to think about how people will actually use our sites once they’re up and running. It’s important to ensure that your website isn’t just usable, but it easy to use! Don’t complicate things for your customers, and you’ll be rewarded! Keep in mind that it should be easy for visitors to…
Learn About Your Company
Quick – what does you company actually do? Sure, you’ll know, but your customers might not, especially if your site is too vague or abstract and you haven’t included an ‘about’ page that adequately consolidates what your business offers. It’s perfectly acceptable to want to show off your team and your office (Thunderbolt knows this well!) but don’t let that get in the way of your main message: your product or service!
When someone visits your site, they’re often going to be looking for something, whether that be a blog post, products, pricing lists, or information about your company. Whatever someone might reasonably be looking for, make sure that it’s easily found! All of your content should be linked to, as users magically knowing the urls(or page slugs) of unlisted pages is very unlikely!
Navigate Your Site
Bearing the above in mind, actually moving about your site shouldn’t be difficult either! A main navigation menu should be available at all times, and links shouldn’t be too small or difficult to actually click on; this goes especially for your mobile site – remember to test for this!
Customers shouldn’t have to jump through hoops to ask a simple question about your business (or perhaps something more)! If it isn’t easy to find your contact information, or your contact form is too fiddly, then you may just lose out to frustration at the last minute – and after you were doing so well!