Case Study:
Hound Systems How Thunderbolt Created An Engaging Brand Identity

Client Objectives

James and Jason wanted a fun and playful feel to the brand name and look and feel, whilst retaining an upmarket element for its target audience of homeowners aged 35+ looking to streamline home technology for ease of use. In the client’s brand workshop, we explored the associations underpinning the system, comparing it to a loveable dog that provides enjoyment, protects and grows with the family. The associations of a dog as a companion within the home were developed into the name ‘Hound Systems’ to encapsulate the full product.

Innovative Logo Design 

As there was a requirement for the logo to be engraved into system kit cases, Thunderbolt designed the logo with the word ‘hound’ to look like the side outline of a dog, with the top of the ‘h’ as the wagging tail and the ‘D’ as the head with an ear and nose.

This theme was developed into the website design with an illustrated cross-section of a house and interactive hotspots for users to learn more about the products to mirror how a dog would explore a new house from top to bottom. Additionally, the background website colours switch from white to black to represent day and night mode to demonstrate how the technology works throughout the day. 

Testimonial from Hound Systems

Thunderbolt’s branding and website design has created a holistic brand identity for Hound Systems to be recognised as an entertaining yet dependable addition to home technology in order to propel the business into its target markets.

Jason and James say: “We are delighted with the input Thunderbolt has provided us from the start of the branding project to the end. We are over the moon with the new branding and feel that this, along with the new website, will propel us into the markets we want to reach.”