Case Study:
Jermyn Street Design SEO 94 more SEO Keywords in month one

Branding Design Development Marketing Social Media UX

Jermyn Street Design (JSD) is a renowned company specializing in providing high-quality workwear and uniforms to various businesses, including well-known brands such as Eurostar, Jet2, and Great Western Railway. With a rich history and reputation for delivering stylish and functional workwear solutions, JSD sought to enhance its online presence to better showcase its stunning designs and simplify information updates.

The Challenge

JSD faced two primary challenges with its existing website. Firstly, the website’s design had become dated, failing to represent the company’s visually appealing clothing designs effectively. Secondly, the website’s backend was not user-friendly, making it difficult for the team to update information and maintain a dynamic online presence. JSD recognized the need for a modern, visually appealing, and user-friendly website to align with its brand identity and meet customer expectations.

Solution:

JSD partnered with Thunderbolt Digital, an award winning full service digital agency and Google partner, to address these challenges. Thunderbolt Digital’s team embarked on a project to design and build a custom website that would showcase JSD’s existing and contemporary designs but also help to promote their services to a wider audience through a ongoing digital a multiplatform digital marketing strategy.

Key Project Highlights:

1. Custom Website Design: Thunderbolt Digital’s design team worked closely with JSD to create a bespoke website tailored to the company’s unique requirements. The new website showcased JSD’s stunning workwear designs in a visually appealing and organized manner, providing an immersive experience for visitors.

2. Improved Usability: Recognizing JSD’s need for easy content management, Thunderbolt Digital incorporated user-friendly content management system (CMS) for the new website. This allowed JSD’s team to efficiently update product information, images, and other content, ensuring the website stayed current and engaging and integrates with social media channels.

3. Digital Marketing Strategy: In addition to website development, JSD engaged Thunderbolt Digital for digital marketing assistance. Thunderbolt initiated a comprehensive digital marketing strategy, with a focus on technical SEO to improve the website’s search engine visibility. Keyword Ranking Improvement: As part of the SEO efforts, Thunderbolt Digital conducted a thorough website migration and optimization. Within the first month, JSD’s keyword rankings saw a significant improvement, The number of ranking keywords increased from 360 to 456 within the first month of launch.

Client Testimonial:

Lindsey Wheatley, Marketing and Communications Manager at Jermyn Street Design, expressed her satisfaction with Thunderbolt Digital’s work, stating, “We are delighted with the outcome. Thunderbolt understood what our brief was and have delivered what we wanted.”

Results:

The collaboration between JSD and Thunderbolt Digital resulted in a transformed online presence for JSD allowing them to complete with the larger players within this sector. The new custom website effectively showcased the company’s visually stunning workwear designs and provided a user-friendly platform for content updates. Additionally, Thunderbolt Digital’s SEO efforts led to a noticeable improvement in keyword rankings, enhancing JSD’s online visibility and potential for attracting new customers.

The successful partnership between Jermyn Street Design and Thunderbolt Digital serves as a testament to the power of strategic web design and digital marketing in enhancing a company’s online presence and achieving its business objectives.

Get In Contact

Does your brand have a vision in need of direction? Thunderbolt Digital is always happy to help. Contact us here, email us at howdy@wearethunderbolt.com, or call 01252 413757 and one of our team will be happy to chat with you.