Pump Services specialise in pumping stations in London and the South East. The company based in Farnham had an aim to drive inbound leads from its website.
The performance of the client’s campaigns with other agencies had plateaued. As an agency specialising in web design company in Surrey, Pump Services initially briefed us to redesign its website. We then helped them increase their enquiries and ROI from PPC.
We redesigned Pump Services’ website and optimised the website SEO. We optimised Google Ads to drive traffic to the website and grow enquiries.
We are returning 200% return on investment for Pump Services from April 2020 and to present through continuous optimisation of the campaigns. As a result, the company has grown year on year by 20%. With a steady flow of inbound leads, Pump Services can now focus on commercial rather than domestic projects that provide a higher income.
Recently, Thunderbolt’s PPC strategy led to a ROAS (return on ad spend) for that month alone of over 6000% for a single job in a commercial premises in Canary Wharf.
Craig Pangborn at Pump Services says, “Initially we had other agencies working with Pump Services. But they weren’t bringing in any tangible results. We decided to work with Thunderbolt Digital specialising in web design in Surrey as they took a holistic approach to our business and marketing objectives.
“We were looking for a marketing partner that wouldn’t just spend ad budget, but carefully evaluate all spending decisions. We wanted to use our budget to maximise the number of inbound leads every month. We also needed them to sort out a problem with our Google My Business account so it was essential that our chosen agency had Google Partner status.
“We’re very happy with the results. Thunderbolt Digital is a fantastic agency to work with as their results-led service is way above the standard we’ve previously seen. They restored our faith in working with a digital marketing agency. We trust Thunderbolt to get us the results we want and we’ve doubled our ad spend in the second half of 2021.”