Case Study:
The Wine Show Digital Partnership

Marketing Social Media

TV’s The Wine Show has been aired on ITV, CH5 and now Amazon Prime, allowing the show to reach new global audiences. The show uses a slick documentary format to celebrate all that is wine and has only gone from strength to strength, developing a loyal viewing audience. As you delve into the history of wine you are presented with cinematic visuals and scenes of sun soaked vineyards that simply make you want to throw some clothes in a bag a leave for the airport. The Wine Show also boasts a star studded cast, including the likes of Downton Abbey actor Matthew Goode and close friend Matthew Rhys, who are no doubt bringing in fans of their own as well as wine lovers alike.

What The Wine Show Needed

Syndicated in over 109 countries, The Wine Show has already found considerable success abroad, but the production company (Infinity Creative Media) were looking to expand further afield and extend their social media presence internationally, especially in countries such as the US, Middle East & Australia. The Wine Show needed a creative agency who could not only produce high quality social media content, but an agency that could deliver a digital marketing strategy which would enable them to grow their viewing audience numbers and improve sales for the premium partners. Infinity Creative Media were recommended a few digital agencies through their network, although it was through a Google search for social media marketing services in Surrey they found the quirky & original website of Thunderbolt Digital, leading to the Commercial Director making first contact with Thunderbolt.

Matthew Rhys and Matthew Goode sitting on a step drinking wine and laughing

How We Helped

As The Wine Show has grown in popularity, they found that they were struggling with the sheer volume of digital marketing content that needed to be created and sent out on a daily basis. They wanted to use an agency to take away this strain on their resources so they could focus on other separate endeavours. At Thunderbolt, to ensure we well and truly hit the ground running, we created an in-depth marketing strategy utilising our strengths as a creative agency and considering how best to assist the growth of The Wine Show’s social media channels and new e-commerce focus. Once our strategy was in place we turned our attention to implementing The Wine Show’s international multi-platform campaign, which combined a broad range of social media content, email marketing and other online activities enabling us to reach a wide and relevant online audience.

Joe Fattorini, Matthew Rhys & Matthew Goode drinking wine

Generating Brand Awareness & Sales

All of our marketing efforts were driven by a focus on creative imagery and engaging content. This was to ensure that there was not only a smooth change of hands, but that the various social channels would continue to grow in followers and users. The Wine Show’s Facebook and Instagram pages have shown overall elevated user interactions and visitor numbers, with followers increasing from 19k to 20k in only 2 weeks. Our Instagram campaign also followed similarly, with an uplift 10,145 impressions in only one week and an increase of followers from approximately 17K to 18K.

See more of Our Work

Our Portfolio

Get in touch

01252 413 757

howdy@wearethunderbolt.com

Let's talk

Case Study: The Wine Show Digital Partnership