Dream Big, Deliver Bigger: Adlår Goes National in 12 Months

Marketing

Social Media Marketing & PPC Campaigns

Project Scope

Adlår Castra UK is a renewable heating solutions company that began as a local heat pump installer. With ambitious plans to expand nationally in a short timeframe, they partnered with Thunderbolt to develop and execute a comprehensive brand strategy, covering social media marketing, paid advertising, and performance tracking.

A technician working in front of an Adlår van

The Challenge

Adlår approached us as a regional heat pump installer with ambitions to scale nationally. Despite offering a high quality service, the business faced low brand visibility outside their immediate area and limited lead flow from digital channels. Their digital presence lacked a clear strategy, and paid campaigns had not yet been explored effectively.

The Strategy

Strategic Positioning and Targeting

We worked closely with Adlår to refine their positioning from a local service provider to a national renewable heating expert. This involved identifying high-opportunity regions and customer segments, allowing us to localise messaging while maintaining a cohesive national brand voice.

Lead Generation Campaigns

We launched a comprehensive digital advertising strategy focused on organic and paid on two key channels:

Social Media Marketing

Implemented highly targeted, paid social media campaigns across Facebook and Instagram using geo-specific targeting and lookalike-based audiences. We installed and configured the Facebook Pixel to track website visitors, engagers to build highly relevant audiences. This allowed us to serve lead generation ads to engaged users and optimise ad spend toward higher-intent audiences.

Combined with consistent organic posting with highly valuable information and brand building led content, we’ve enabled Adlår to hit a 30% CVR and their highest sales record to date.

Conversion Tracking & Optimisation

By integrating tracking tools, we monitored performance across all digital channels. We continuously refined campaigns based on real-time data, improving targeting, creative, and spend allocation.

“In just 12 months, Thunderbolt took Adlår from a small heat pump supplier in Surrey and turned us into a national brand outperforming our parent company, all through sharp, data-led Google and Meta retargeting campaigns. We owe our success to Thunderbolt.”

Andre Collier – Commercial Director

Results At a Glance

10x increase in qualified enquiries and sales within 12 months
Scaled from a regional to a national presence
Improved ROI and reduced cost per acquisition through refined audience targeting and remarketing
Strengthened brand credibility and recognition in competitive regions

Through a focused and data-driven marketing strategy, we helped Adlår grow from a local installer into a trusted national brand in the renewable heating space. By combining smart geo-targeting, high quality content, and conversion optimisation, we delivered scalable results that supported rapid business growth in a competitive sector.