Instagram is something that many companies have, but neglect to use simply because they donβt know how to properly capture the attention of their userbase. Itβs true that every social media platform has a different set of βrulesβ or best practice in order to grab attention and encourage users to engage with the brand, and whilst marketers have generally gotten the hang of Facebook and Twitter, Instagram remains an underused and under-appreciated resource for local SMEs simply due to lack of understanding.
This is something that needs to change, as Instagram have (relatively recently) started to allow advertisements on their site, and the results of this have been overwhelming, with Instagram ads βconsistentlyβ coming up cheaper than Facebook ads as well as delivering βnearly identical click through ratesβ.Β Following this, with Instagramβs follower growth and engagement rate dwarfingΒ that of industry giants Facebook and Twitter, now has never been a better time to start properly using Instagram, whether with the aim of generating organic or paid interactions.
Weβve spoken before about the importance of images in social mediaΒ to help engage your audience, and it should be of little surprise that a platform that revolves solely around images and videos creates such a high amount of interest, engagement and CTR. If you ensure that your brand is posting relevant and aesthetically pleasing pictures to your Instagram, your followers are far more likely to engage with this content! However, donβt forget to properly tag anything you upload so that you can reach a wider audience than just your followers, and reach out to people who previously may not have known about your brand.
With active Instagram users only set to rise in future, nowβs the best time to start learning how to use this social media platform. Of course, it wonβt fit in with the image of every company out there, and you shouldnβt create an Instagram account just for the sake of having one, but if itβs appropriate for your brand then the sooner you take a crash course in marketing on Instagram, the better!