When it comes down to your website, user experience should be your number one priority. With consumers being willing to pay more for an improved experience (86% according to ThinkJar), it is obvious that conversions are closely linked with the web experience you provide. A key ingredient to this is the communication tools you have in place to reach and support your customers once they are on your site. As a web agency Surrey, we believe in creating the best user experience possible every time – so, here are some of our brief tips for communicating with your customers;
Plugins For WordPress
WordPress is an incredible platform. Versatile, accessible, easy to use and durable – there is little you cannot do with a WordPress site. In the original WordPress plugin collection, there are over 25,000 plugins. These range from ones for design, to ones for email marketing, all the way to ones for e-commerce. Because there are so many plugins available for your site, you can optimise your communications to the maximum.
A great communication plugin to add would be a contact form plugin, or a plugin linking to social media. This is similar to a chatbot as it allows the user to seek answers independently and efficiently. This is absolutely vital in creating a good user experience.
Micro-Moments And Why They Matter
Micro-moments, according to Think With Google, are small but key points of contact. These are where a sale can either make or break. These tiny, sometimes easily overlooked touches, such as the functionality of a button, or a live chat, can make all the difference due to consumers having certain expectations pre-formed before they enter your site.
Specific demographics will alter where micro-moments may occur. The general statistics stay the same, such as the fact that 96% of web users are also mobile users, looking for information via their phone. Majority of consumers nowadays prefer a text, or chatbot over a call or real sales assistant. This highlights how crucial a chatbot is for communication on your site. This allows the user independence and options that are easily accessible. To read more about chatbots, see here from our web agency Surrey.
Get In Contact – Web Agency Surrey
Our web agency Surrey offers an array of services, including optimising your website. Our in-house team can help with your marketing endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at firstname.lastname@example.org – we are always happy to help.