The world of social media is constantly changing and it is an effective way to expand your company’s reach, connect with your target audience and in turn grow your business. In 2017, social media was a prominent focus as Facebook enticed Snapchat users to Instagram and the President of the United States communicated policy positions via Twitter. Here at Thunderbolt Digital, a successful web design agency who specialise in social media marketing Guildford, we are excited about the latest social media marketing trends for 2018. Below are the top three trends that we think you should look out for this year.  

In 2018 more strategists will begin to focus on video content rather than images in their social media feeds, as statistics prove that video content is more effective at engaging a target audience. However, you need to make sure that the video content that is produced is closely aligned with your brand image and that customers can relate to it. YouTube has more viewers than Facebook and Twitter combined, which confirms that video content will continue to be a prominent trend for 2018. Here at Thunderbolt Digital social media marketing Guildford, we can help you to use the latest trends such as video content on your website to keep you ahead of the competition. 

As well as video content, many brands will continue to utilise user-generated content on social media in 2018, so as to better engage their followers as well as create new and exciting content. For example lifestyle brands on Instagram and Facebook have started to ask followers to submit pictures wearing a piece of clothing or using a certain product. The best submissions are then chosen and credit is given to the owner. Not only does this create unique content, which is created by the user, it is also personable and creates a direct link with the consumer.

Another social media marketing trend to look out for in 2018 is the use of stories and lives. Snapchat was the first to let users share short videos that disappear within 24 hours, but it proved effective as Facebook and Instagram soon followed suit.  Many users follow a lot of accounts but do not have the time to view every post in their feed, but will take a few seconds to view their stories, which makes the use of stories and lives a trend to look out for this year.

So there you have it, the top three trends for social media marketing that we think you should look out for in 2018. Social media is arguably the largest force of communication on the web and here at Thunderbolt Digital, where we specialise in social media marketing Guildford, we want to make sure you are ahead of the game when it comes to social media marketing. Why not give us a call on 01252 413757 or email us at