Our Marketing agency Surrey is passionate about everything SEO. Whilst it is well known that SEO and PPC both respectfully have many benefits for your business, not many people truly realise how amazing SEO and PPC can be when used together. This combination can sky-rocket your campaign and give it a new lease of life. Read on to find out more about how you can strengthen your marketing strategy;
What Is SEO And How Is It Effective?
SEO stands for search engine optimization, it is important for long term exposure for your business. You can implement SEO by targeting specific keywords in order to reach your target audience. But how do you actually optimize for particular keywords? This task depends on where you are ranking compared to competitors. If you have dropped one or two places in the rankings, a simple way to fix this is through blogs. These are posts that can be specifically optimised for keywords. However, whilst this is generally effective, it isn’t always in the long term. Blogs create a patchwork quilt of fixes overtime, they are generally so focused around a keyword that they may not be interesting and engaging to read. Try to use less keywords, maybe only once or twice in the blog, and make the blog more relevant to what your readers would want to read.
What Is PPC And How Is It Effective?
PPC is an abbreviation for “pay per click”. It is the process of displaying your ads to the public over platforms like Google and Facebook. PPC means that you are only charged when someone clicks on your ad. You don’t pay for people seeing it, only interacting with it. This means that you can get your ad seen by thousands of people, without paying for anything unless they click for more information. PPC targets those who need a product or service as soon as possible. It’s a ‘get it now!’ tactic, and when implemented correctly can bring in hot leads.
How Do PPC And SEO Work Together?
SEO and PPC should operate together because they are both necessary parts of an online campaign. There is no situation where organic rankings will eventually make PPC obsolete, saving the brand in question considerable ad spend.
If a joint strategy can have channels complementing each other, this will always be the best result for spend. Find out more about it from our marketing agency Surrey here.
Get In Contact – Marketing Agency Surrey
Our marketing agency Surrey offers an array of services, including paid search and search engine optimisation. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help.