Search engine marketing, otherwise known as SEM, is a very effective digital marketing channel. Using SEM can help you to increase the visibility of your website and gain more traction, whilst the term is often confused with search engine optimisation, the two are completely different in both meaning and execution. Thunderbolt is a search engine marketing agency in Surrey, and we want to help you gain a broader understanding of how search engine marketing works.
Getting Started With Search Engine Marketing
When getting started with SEM, the foundation is your keywords. Firstly, you need to identify the keywords that are relevant to your business and that prospective customers are likely to use when searching for your services or products. Once you have your list of keywords, your next task is to choose the correct keywords to focus on with your advertisements. Use metrics such as search volumes for keywords to fine tune your list.
The Next Steps
You can choose between many platforms when it comes to running your SEM campaigns, however, we would recommend Google AdWords. Google gets more search queries than any other search engine.
A crucial part of SEM campaigns is bidding and allocating a budget. First decide on the total amount that you are willing to spend on your campaign. You should try to stick to this. Your budget will help you determine your individual bids for different keywords. This essentially means how much you’re willing to pay each time someone clicks on your ad.
How This Can Help Your Business
Because SEM brings your business visibility, it gains you website traffic and in turn more conversions. If you get your campaign right you can bring in revenue and increase your return on investment. Of course, if SEM isn’t for you, there are plenty of other ways to increase your ROI without using paid ads, see here.
Get In Contact – Search Engine Marketing Surrey
As a search engine marketing agency in Surrey, our in-house team can help with your marketing endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help