Our web designers in surrey understand SEO and how it affects your digital footprint. To improve your website ranking via search engines, you must develop and grow SEO features. Listed below are key pointers to help you understand SEO. 

 

 

Keywords

 

Implementing keywords and phrases into your website content makes it possible for people to find you through search engines. Websites with optimized keywords help connect web searchers to your site.

 

 

Keyword research 

 

Using keyword research tools can help you understand exactly which keywords you need to use for your site. Ahrefs Keywords Explorer, as well as Google Trends, are helpful tools to explore what web users currently search. 

 

 

Backlinks 

 

Linking can connect your website to others, as well as create bridges between web pages internally on your site. Google can deem web pages with multiple links as trustworthy, therefore promoting your search rank.

 

 

Site Speed

 

A slow page loading time can annoy viewers and ruin their user experience. This can lead to users leaving your site and missed sales opportunities. Use PageSpeed Insights to test website and mobile loading speeds of your Web Design in Surrey.

 

 

Meta Descriptions

 

A Metadata description is the first section of your website users will see on the search results. Ensuring this is well written and relevant goes a long way in attracting people to click through to your site.

 

 

SEO Plugins

 

If you’re using WordPress to build your website, an All-In-One-SEO Pack or Yoast plugins can help improve and monitor your SEO.

 

 

Website Analytics 

 

Analysing your website data can help track your success. Using analytics shows what users are negatively/positively responding to on your site. Thus allowing you to make modifications to improve the websites user experience.  Fun Fact! Website Analytics is synonymous with PPC Marketing, see our other blog for more information  

 

 

Social Media SEO

 

Whilst social media might not have a direct effect on your search ranking, it can help boost other factors of SEO. Building an audience through social media helps create brand awareness. Therefore there is a greater chance of brand recognition on search results.

Readable URLs

 Our web designers in Surrey believe that clarity is key! If users can’t understand or read your websites URL, search engines may also misinterpret it. 2-4 clear words make your URL easy to search and type.

 

 

Blogging

 

Writing blogs helps boost your SEO quality score by relating web searches to keywords within your blog. This allows web users to click through to your website to answer questions or purchase products. 

 

As you can see there is always room for improvement with SEO, due to its constantly adapting and evolving. To improve your web design in Surrey, focus on developing SEO strategies and qualities to become the number one ranked result in your search area. Give Thunderbolt Digital a call on 01252 413757 or email howdy@wearethunderbolt.com for any help you need with your SEO.