Creating a new homepage can really help refresh your website, and give you an opportunity to increase your conversions. As a web design agency in Surrey, we know the ins and outs of creating a successful website, and we know there are certain things that need to be thought of in order for your homepage to serve its correct function. Here are five questions to ask yourself whilst in the process of creating your homepage;
What is the purpose of your site?
When creating your homepage, one of the first and most important questions to ask yourself is what the purpose of the homepage and your site is. It is easy to get caught up and lose sight of the main focus of your homepage, and it is vital that you remind yourself as you progress why you started creating it. Having a clear goal will help you refine your message and avoid overcomplicating the homepage. Your homepage should represent the service your business provides, and demonstrate to your consumer what makes your business stand out.
What are your target consumers looking for?
Like anything on your website, it should have a customer-first approach. When designing your homepage, think about what your target audience will need to know and questions they may have about your product or service. Try to keep content simple, engaging and to the point. Your bounce rate will be significantly lower if the consumer doesn’t have to look through your site in order to find the answers they want. Similarly, in a mobile first world, you have to ensure that your homepage is mobile friendly, as if not you will likely see a lack of engagement. Find out more about how user experience is key for building up a strong customer base here.
Is it on brand?
Another important question to ask yourself is if the homepage you are creating reflects your brand as a whole. It is easy to get so caught up in exciting designs and features that you forget if what you are creating is actually on brand. Set yourself some brand guidelines and follow them to the best of your ability. This should include colours, styles, fonts, tone of voice and any other elements that differentiate your brand.
Will it help build your customer base long term?
Whilst it is nice to feel excited about the new homepage, inevitably it will not be new forever. Because of this, it is important to plan for the future. Therefore, think about how your homepage can build your customer base long term. Incorporating sign up forms for newsletters, or having an account, can help build a client base. Also, this can encourage return customers as well as incentivising new ones.
Is it easy to understand?
Finally, when reviewing your website, ask yourself how easy it is to navigate. The previous questions should help make your website easier to use, but if there are still issues with grammar, complex phrasing or a messy layout, the homepage will not serve its function. Comb back through your homepage and review it through the eyes of a first time visitor, would they understand what it is you do? Would they be able to make their way through the site with no issues? Is there a clear selling point? If the answer to these questions is yes, then your homepage is ready to launch.
Get In Contact – Web Design Agency In Surrey
As a web design agency in Surrey, our in-house team can help with your rebranding endeavours. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at firstname.lastname@example.org – we are always happy to help.