Improving your social media reach in 2024 is about staying current with trends and adapting your strategies to evolve with the landscape. Stay ahead of your competition and be the brand on everyone’s minds in 2024. Our digital marketing agency wants to share its top tips for improving your social media reach this coming year. As always, we’re here to help. Let us know if you need assistance actioning any of the suggestions!

Video Content Takeover

If you haven’t already, it’s time to embrace video. Platforms such as TikTok, Instagram Reels, and YouTube Shorts are gaining popularity day by day. Not every format will work for you, so now is a great time to try them out. Experiment with live streams, tutorials, behind-the-scenes footage, and interactive content.

Create Urgency With Stories

Platforms like Instagram, Facebook, and Twitter have 24-hour stories which create a sense of urgency when posted. This urgency drives engagement, which in turn will show your page to more users. It’s also a fantastic place to show a behind-the-scenes of your company, rather than the usually very curated page posts.

Engage With Trends

An easy way to improve your social media reach within your industry is by engaging with trending topics, hashtags, and challenges. Our digital marketing agency Guildford team suggests you participate in these trends frequently. You will gradually increase visibility and soon connect with a broader audience.

Collaborate With Influencers

Partner with influencers relevant to your industry. Influencer marketing can help you tap into new audiences and build credibility. People buy into people, so ensure the influencer you work with is someone your audience relates to.

Build A Strong Community

Everyone likes being part of something. To improve your social media reach this year, build a sense of community among your followers. Respond quickly to comments, ask questions, and encourage discussions. Stories are great for this ( Building strong connections with your audience can lead to increased organic reach.

Have A Consistent Posting Schedule

People like consistency. They like to know when they’ll see your content and if they like your content, they’ll want it frequently. This is where marketers come in, as do scheduling apps. Our marketing team creates plans and schedules so all of your postings are organised by them (it saves our CEO a lot of time). Whether you do it in-house or with us, it’s important to establish a consistent posting schedule to maintain visibility.

Think Like a Search-Platform

Although Google is still relevant, more and more people are using social media as a place to research. Social media provide real-time searching and real-life people offering solutions. Due to this, your chosen social media channels need to be there to offer users help and answers to their questions.

Cross-Promote Yourself

A simple and quick way to grow your social media reach is to promote your social media accounts across different platforms. Cross-promotion helps you reach users who may not follow you on every platform. Our digital marketing agency loves this as it can be actioned in minutes.

Don’t Ignore Analytics

Regularly analyse your social media analytics to understand what content is performing well. This means you can adjust your strategy accordingly. Identify peak posting times and popular content types. After all, you want your well-curated content to be seen by your audience!

Utilise Interactive Content

Once you have an idea of when your users are online, it’s important to make the most of it. Create interactive content such as polls, quizzes, competitions and surveys. Encourage your audience to actively participate, which can boost engagement and visibility.

Spend a Little to Get a Lot

We would suggest allocating a budget for paid social media advertising. Targeted ads can help you reach specific demographics and expand your audience. The more people see your brand, the more likely they’ll build trust around it.

Contact Us – Digital Marketing Agency Guildford

Remember that the social media landscape is dynamic, and strategies may need adjustments over time. Stay flexible, adapt to changes, and keep experimenting with new approaches. This means you can find what works best for your audience. If you need help expanding your social media reach in 2024, speak to a member of our marketing team on 01252 413757, email, or visit our website at