In January 2013 solutions such as WhatsApp and Apple’s iMessenger have seen traditional forms of SMS-messaging pushed into second place by instant messenger, with the telecoms providers concerned about falling revenues from this lucrative revenue stream. According to the research firm Informa, almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts.

Could the same thing happen with other services we’ve come to take for granted? With changing generations and surfers looking for the next big social media platform, has Facebook seen its popularity begin to diminish? Perhaps not yet – there are plenty of emerging markets – but has the UK reached saturation? Could what has happened to the humble SMS happen to Facebook? Of course, it can. Remember MySpace or Friends Reunited? People will also look for the next big fix to stay ahead of the competition. If you want to be aware of the pros, cons, risks and benefits of various social media platforms, you need to consider a progressive web design agency that specialises in online trends for small to medium business. We are based in Surrey and easily commutable by train from London. All we do is online marketing, website design and build. Get in touch today!