Here at Thunderbolt Digital, we know how big targeted marketing helps in the online marketing world of work. As experts in this area keep on reading to find out our views…
Can I ask you the following five short questions, please?
1) Do you prefer red or white wine?
2) Would you rather go on a skiing or a beach holiday?
3) If you had to listen to music for 3 hours straight, would choose Leona Lewis or the Kaiser Chiefs?
4) Do you put money away for a rainy day or live for the now?
5) How will you be changing your car in the next 12 months?
In a matter of 2 minutes, I could know that you are a white wine drinker who saves a little each month for a summer holiday and that you are dreaming of driving a brand new car with Leona Lewis on the sound system. The Internet can be a powerful tool to achieve targeted online marketing.
Be careful – not everyone fits into a box that easily. I’ll give you an example.
Michael is male and was born in the UK. He is seventy years old and loves to be the centre of attention. You may be now be thinking of Michael Howard, the former leader of the conservative party. Alternatively, you may be thinking of Michael Jagger, rock star. Either way, the best way to find out is by calling a digital web agency that knows how to spot the difference between Michael and Mick.
Whatever way you look at it, targeted online marketing. If you are a savvy marketer, online can be used to get a better return on advertising (ROA) by targeting people with relevant messages specifically at the time they are looking for your goods or services.