If you’re looking to start a new career in digital marketing, you can easily find yourself lost and overwhelmed in this increasingly vast and tough to navigate landscape. There are a range of tools that you’ll need experience with from SEO, paid advertising and analytics. However, by understanding what skills you need, you’ll be ready to to create a successful campaign. 

As a Surrey Marketing Agency, we have compiled this list of key skills you need for a fruitful digital marketing career. 

Video Marketing 

Video marketing provides a unique way to advertise products and services in a visually pleasing, and informative way. With social media platforms like YouTube and TikTok prioritising video content, video marketing is an immensely useful tool in today’s digital landscape. 

Video Marketing can be a fantastic in its ability to drive conversions and engagement. It can also help with SEO – another skill we will cover below. 

Search Engine Optimization (SEO) 

SEO is a skill that should be at the core of any digital marketing campaign. For this reason, it’s essential to have a basic understanding of how it works. It refers to the process of improving both quality and quantity of your website traffic for a website or page. Doing so means that search engines, such as Google, will prioritise your site over others on search engine results pages. What is great about this strategy is that you can do it for free, making it the perfect tool for start-up businesses. 

Knowledge in Data and Analytics Tools

An understanding of data and analytics regarding your digital marketing can help you make clear and calculated decisions within your campaigns. Tools such as Google Analytics will help you do this by providing insights into your audience, their behaviours and what key words and phrases will help best target them. These tools often seem confusing at first. However, they can be immensely useful in determining how to boost traffic and conversions. 


The ever-evolving landscape of digital marketing is fast paced and demanding. However, by understanding core fundamental concepts and skills such as SEO, you can be sure to hit the ground running. To succeed in this climate, you should make the most of modern platforms in the form of social media and video marketing. An understanding of analytics will also help influence your decisions to be more effective. 

Contact Us – Surrey Marketing Agency

We’re an award-winning Surrey marketing agency that specialises in digital marketing and website design.  We are confident in our ability to help you with your marketing endeavours each step of the way. We’re only a phone call away from improving your web design or online marketing campaign! Get in touch today by calling 01252 413757 or email howdy@wearethunderbolt.com – we look forward to hearing from you.