Coming into 2022, it is time to seriously think about the direction your business is heading in. In the last two years, we have seen a huge change in the way we consume goods and services, and trends have been quick to come and go. We have time and time again seen the benefits of rebranding as more consumers look online to find businesses. As a web design agency in Surrey, we can tell you it is the perfect time to give your company to refresh it needs, but if you still need some convincing, here are some benefits;
Staying Relevant
As people’s priorities change, it is important to stay up to date with what your audience needs. There is a growing focus on environmental friendliness, ethicalness and a sense of community. Having a core focus for your business, and reflecting this in your branding and website, can create more trust and relevance. Your consumers will then be more inclined to support your business.
Quality Looks = Quality Conversions
Your consumers are likely going to purchase goods or services from a business that looks high quality. You can have products of the highest quality, but if your website doesn’t portray this, you are unlikely to convert as many sales. Not only this, but the higher quality of the website, the higher quality of conversions. This means sales of higher value, and return customers who may recommend your products to others.
Connect With A New Audience
If you feel as though you are not gaining enough new leads, or that you want to expand your business further, a rebrand can give you the opportunity to connect with a new audience. A shift in branding can open up new doors so that you can become more accessible and desirable to a wider range of consumers. Words, colour and designs hold power, and can completely makeover how your business is perceived. However, if you still need a tangible example, Subway recently did just this. After the sandwich chain refreshed its branding and logo, they recorded their highest August sales in 8 years. Therefore, this demonstrates the power that branding holds.
Unsure Where To Start?
If you are unsure about where to start when it comes to initiating a rebrand, we would always recommend working with a web design agency. Here at Thunderbolt, we conduct branding workshops with clients in order to pinpoint exactly what is needed and wanted from the rebranding process. A branding workshop can help clear up any uncertainties, and links into the designing process, which will be implemented by our in-house designer.
How We Can Help You Rebrand – Web Design Agency Surrey
We have plenty of experience in the industry of rebranding. This experience means you can trust that your business will be in safe hands. Recently we helped Virtigon, an IT infrastructure company, create a fresh new look to help boost their business. This also was to compliment the new marketing strategy that is being implemented by Thunderbolt. Niall, Director at Virtigon, says “We needed to level up, become more polished and start to reflect the growth we wanted to achieve”. This is important coming into the new year, where we will see a spike in businesses revamping their look. To read more about Virtigon, you can find the case study here.
Get In Contact
As a web design agency in Surrey, our in-house team can help with your rebranding endeavours. Don’t just take our word for it, read through some of our design case studies here. If you are interested in working with us or have any enquiries, please don’t hesitate to get in touch. For more information give us a call on 01252 413 757 or email us at howdy@wearethunderbolt.com – we are always happy to help.